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Everything You Need To Know To Get Started
The Beginner's Guide To Mobile Marketing
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Today, more than half of the people on the planet own a mobile device, and in the next five years, that number will jump to 80 percent. That's nearly 6 billion people, and even more devices. 

Make no mistake, mobile is the new mass media, with a new set of norms, tactics, and best practices. Businesses, therefore, have no choice but to adapt, or else risk going out of business altogether.
 
Thomas Husson, Vice President and Principal Analyst at Forrester Research once said, “Mobile is becoming not only the new digital hub, but also the
bridge to the physical world
That’s why mobile will affect more than just your digital operations — it will transform your entire business.”
 
Although some companies have woken up to the need for a mobile strategy (34 percent have one, 45 percent are working toward one), many are still struggling to fully integrate these strategies into their overall digital marketing plan. If you represent one of these companies, this guide is for you.
 
In this 10-part series, we cover everything you want and need to know about mobile marketing, from defining the concept to creating a winning strategy of your own.
 
Jam-packed with best practices, resources, and thought leadership from industry experts, our guide to mobile marketing will teach you how to create a tactical mobile marketing plan that engages your audience effectively on mobile devices.
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ISSUE SNAPSHOT
Legal risk:
adapt and evolve
Risk, as we once knew it, has changed. When a crisis hits, the pressure to respond is enormous. Companies need to be prepared.
The end
of austerity
We need to address Europe’s failing economic policy, argue Alistair Darling and Peter Bofinger.
ISSUE SNAPSHOT
Legal risk:
adapt and evolve
Risk, as we once knew it, has changed. When a crisis hits, the pressure to respond is enormous. Companies need to be prepared.
The end
of austerity
We need to address Europe’s failing economic policy, argue Alistair Darling and Peter Bofinger.
ISSUE SNAPSHOT
Legal risk:
adapt and evolve
Risk, as we once knew it, has changed. When a crisis hits, the pressure to respond is enormous. Companies need to be prepared.
The end
of austerity
We need to address Europe’s failing economic policy, argue Alistair Darling and Peter Bofinger.
ISSUE SNAPSHOT
Legal risk:
adapt and evolve
Risk, as we once knew it, has changed. When a crisis hits, the pressure to respond is enormous. Companies need to be prepared.
The end
of austerity
We need to address Europe’s failing economic policy, argue Alistair Darling and Peter Bofinger.
ISSUE SNAPSHOT
Legal risk:
adapt and evolve
Risk, as we once knew it, has changed. When a crisis hits, the pressure to respond is enormous. Companies need to be prepared.
The end
of austerity
We need to address Europe’s failing economic policy, argue Alistair Darling and Peter Bofinger.
ISSUE SNAPSHOT
Legal risk:
adapt and evolve
Risk, as we once knew it, has changed. When a crisis hits, the pressure to respond is enormous. Companies need to be prepared.
The end
of austerity
We need to address Europe’s failing economic policy, argue Alistair Darling and Peter Bofinger.
ISSUE SNAPSHOT
Legal risk:
adapt and evolve
Risk, as we once knew it, has changed. When a crisis hits, the pressure to respond is enormous. Companies need to be prepared.
The end
of austerity
We need to address Europe’s failing economic policy, argue Alistair Darling and Peter Bofinger.
ISSUE SNAPSHOT
Legal risk:
adapt and evolve
Risk, as we once knew it, has changed. When a crisis hits, the pressure to respond is enormous. Companies need to be prepared.
The end
of austerity
We need to address Europe’s failing economic policy, argue Alistair Darling and Peter Bofinger.
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